Free PDF The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko

Free PDF The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko

Free PDF The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko

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From the Back Cover

Praise for The Social Media Bible "The social media phenomenon is still ramping up, and this book provides useful and timely business advice." —Vint Cerf, Father Of The Internet "Social media and customer care are rapidly coming together. The Social Media Bible is a must-read for any professional who wants to stay on top of this rapidly changing topic. From the basics to long-term social media strategy, this is the only resource book to have on your desk." —Scott Ross, Senior Vice President, Sales and Marketing, NCO Group, INC. "Lon Safko and The Social Media Bible address the key questions—Why should I take part in social media? How should I take part? How do I reap the greatest benefits?—while also providing the push to take the next step." —Jeff Hagen, Director, Consumer Services, General Mills "Lon Safko is a serial technologist who really understands social media and is also blessed with the gift of being a great communicator. His book deftly takes you from 'Social Media 101' all the way to PhD status in a format that is easy to browse, informative, and powerful." —Tom Asher, Director, Consumer Relations, North America, Levi Strauss & Co. "Effectively harnessing the power of social media is a top priority in corporate America. The Social Media Bible, with its informative and tactical approach, provides an easy-to-follow road map for how to do social media right." —Todd Simon, Senior Vice President, Omaha Steaks The Social Media Bible, Third Edition delivers the most comprehensive single resource available for marketing in the social media universe. This newly revised Third Edition offers technology updates to the iPad, apps, Foursquare, and other geotargeted networks. New case studies demonstrate how businesses have successfully implemented these strategies, using the newest social media tools. This new edition delivers: Updates and changes to Google's search engine algorithms More information on plug-ins, widgets, apps, and integration Updates on Twitter and Yammer and new information on Google+ The latest in mobile marketing

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About the Author

LON SAFKO is a marketing consultant with more than twenty-five years of experience in speaking, marketing, sales, strategic partnering, and e-commerce. He has founded fourteen successful companies, including Paper Models, Inc., holds three U.S. patents for 3D Internet advertising, has eighteen inventions in the Smithsonian Institution, and privately coaches companies on harnessing social media, marketing, and innovative thinking to create higher productivity and profits.

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Product details

Paperback: 640 pages

Publisher: Wiley; 3 edition (May 8, 2012)

Language: English

ISBN-10: 1118269748

ISBN-13: 978-1118269749

Product Dimensions:

7.3 x 1.4 x 9.2 inches

Shipping Weight: 2.4 pounds (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

99 customer reviews

Amazon Best Sellers Rank:

#96,256 in Books (See Top 100 in Books)

I give The Social Media Bible "5 stars" for these reasons:1. If you have been looking for a nontechnical compilation of information about social media, The Social Media Bible provides that.2. If you want a book that offers a context within which you can get an overview of and think about how to use social media, the SMB does that too.3. If you want a reference volume that you can use as a quick guide to specific programs and applications, this book is very useful.4. If you want a book that describes how to think about mixing and matching different social media applications, venues, and channels, The Social Media Bible offers this.5. If you want to know what kinds of things go wrong with social media, and the lessons already learned from others' mistakes, this book will give you a good starting point.As a small business owner I am primarily concerned with our company's clients, and our own way forward amid the rapid changes taking place. We simply cannot wait any longer to figure out how to effectively and profitably use social media tools.The ever present constraints on time, funds, and the opportunity costs of delaying decisions are making the kind of information in The Social Media Bible essential, especially for nontechnical folks like me.I recommend this book.Disclosure: I have no connection to, nor contact with anyone associated with The Social Media Bible.Ken Jones, PhD12-29-09[...]

This book, for a bible, is far from as useful as the name suggests. If you are looking to learn the basics and get some information on the history of social media this book could be useful. Yet it is so outdated that when a chapter still includes AIM as a useful tool, you have to ask how relevant this book is, especially as a "social media bible". The fact that this book is the 2012 version and only has one chapter on mobile devices and traditional media, twitter, ect, leaves an unsatisfied feeling for the reader.The second issue that I have with this book is the fact that it is written for basic users but says it is the bible for business success. If businesses these days are looking to this for pro tips, tools, and strategies they are going to be sorely disappointed and unprepared.But if you know very little to nothing about social media and want to read a lot of pages about stuff that is not relevant today but will give you the back story to media, this is the book for you. And if you happen to be new the QR codes are way too complicated and seem confusing in the book. The most use I found in this book is that it is good for learning definitions, if you don't already know them.

The authors tackle a mighty big subject here. But I didn't know how big until I saw at the size of this book. And the thing is, most of the chapter subjects - social networking, blogging, vlogging, microblogging, Search, Gaming, etc - could easily merit several entire books unto themselves.The authors rely heavily on what are probably recorded statements from industry leaders in the various fields, and verbal transcripts tend to ramble on a bit when committed to paper. The transcripts could have used some heavy editing, which was probably impossible due to bruised corporate egos.I wouldn't call this book a "bible", mainly because the subject is much too large for any one book to cover in-depth. But this book is the best attempt yet to cover the scope of the rapidly growing and evolving social media phenomenon. And as someone in the search marketing field, the book really opened my eyes to exactly how big the Social Media field really is, and for that, I give the book 5 stars.

After considerable research and reading over a dozen books on Social Media this year, SMB is far and away the best. And best by at least an order of magnitude.Read the Social Media Bible FIRST before you read any other book on Social Media.(I rank "Here Comes Everybody" by Clay Shirky as a strong second; however, it's written for a slightly different purpose.)My company is in process of creating an online Library Of Mind Mapping using the ideas, suggestions, and solid usable knowledge so well recorded in SMB. Also, we'll be using the social media platform [...], the "usability" wisdom of Dr. Jakob Nielsen ([...]), and the pricing concepts of Chris Anderson (his book "FREE!") to bring a new way of visual thinking across all landscapes.How fantastic and wonderful it is to be able to access these great warehouses of knowledge, wisdom, and ideas for so little cost.Glenn L. FlockPresident, G2F, Inc

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The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko PDF

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko PDF

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko PDF

The Social Media Bible: Tactics, Tools, and Strategies for Business Success, by Lon Safko PDF

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PDF Ebook Cherringham - A Cosy Crime Series Compilation: Cherringham 1-3

PDF Ebook Cherringham - A Cosy Crime Series Compilation: Cherringham 1-3

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Cherringham - A Cosy Crime Series Compilation: Cherringham 1-3

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Audible Audiobook

Listening Length: 7 hours and 48 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Lübbe Audio

Audible.com Release Date: August 29, 2016

Whispersync for Voice: Ready

Language: English, English

ASIN: B01J69CGQQ

Amazon Best Sellers Rank:

I love these stories, I had read the first one previously, and when I saw this compilation, I pounced on it. The stories set in Cherringham - shades of St Mary's Mead. Three cosy crime mystery and all following each other, there are twelve written in total, and I can't wait to read the next 9 episodes. The mysteries are good and keeps you guessing to the end, with some twists and turns, the stories are the kind that once you start you don't want to stop.

It's barely worth 3 stars, more like 2.5. The writing is clunky, the characters wooden and situations stereotyped. The stories are short, written in short scenes that almost invariably end with a sentence beginning with 'And', such as "And then she went into the kitchen". And as if that wasn't enough, there are a few such sentences thrown into the general text for good measure. I managed to read through episodes 1-3 because I had the book I but won't be bothering with any more.

The issue for me and the reason for two stars goes beyond writing mechanics. The plot is simplistic, the characters underdeveloped, the conflict almost nonexistent. I got no sense of tension, no sense of danger, of something valuable at risk of being lost, no real connection between the characters beyond what the writers "tell" us. Everything is lovely to start with and stays that way to the end. The story is a classic example of telling rather than showing. I think that's what these two writers should work on since they have the basic story elements. Now, make them come alive.

This is a compilation of three books that came out as a serial. I will probably move on to the next compilation in this series. I'm all into the cozy mystery now and this series didn't disappoint. It is well written by two authors, one Brit and one American. The main characters, Jack and Sarah, are likable and work well in the story. The stories themselves are not all that complex and hard-boiled. It is more about the two sleuths determining that a crime has occurred and they pursue it until the culprit is cornered or gives themselves away. I like the setting in a small town. I like that Jack is an ex-pat and has a painful past. You know that he and Sarah will get romantic at some point but I do like that they don't even think about it in this book.

The Mysteries:  Each mystery story is well-plotted.  They are short books, yet a sufficiently varied cast is presented.  The suspects in each mystery are believable and possess compelling motives.  The clues are cleverly scattered throughout the stories.  The suspense was sufficient (without having to resort to the cliched throwing of the protagonists to the mercy of the culprits).  The big reveals at the end were worth the wait.The characters: Sarah Edwards and Jack Brennan are the two main protagonists in this series. Sarah is a thirty-something web designer. She’s just returned to the Cotswold village of Cherringham, where she grew up, with her teenage daughter and younger son. The story opens after she’s divorced her cheating husband and moved out of London.Jack is a fifty-something former NYPD homicide detective. The story opens with him living on an old canal boat moored at Cherringham. He lives with his darling dog, Riley and no one else as he was widowed a year ago. He is living the retirement plan he and his wife had created prior to her death. To the reader, Sarah and Jack are both quite likeable. Even if Jack was a bit gruff and guarded with Sarah at the beginning. Cherringham is a small town where locals remain a bit weary of outsiders. Jack, as an American, bears the brunt of this. Even Sarah, as someone who has only just moved back to the village, is sometimes treated as an outsider. The softening of Jack’s edges is realistically gradual and enjoyable to witness. The same can be said for the ‘toughening up’ of Sarah.There is a strong friendship between these two that develops across these first three stories.  Will it eventually head towards a romance? That’s not a given. We’ll have to read more to find out.The setting:  A beautiful, cosy, charming Cotswold village come alive on the pages of this book (or through your speakers ).  The scenes descriptions work with the story and never detract from the tale. "As if it were a prop, a lone swan, looking sooty and dishevelled, circled near them as they sat at a picnic table right on the edge of the water."Overall, these stories are sweet and quick and easy to read.  I enjoyed this compilation and look forward to trying some more.  I think there about 21 episodes out by now.Narration:  Very good narration by Neil Dudgeon for this audiobook.  I think I was falling in love with the sound of his voice.  Probably because he was giving me visions of Mr. Darcy with that gorgeous English accent of his.  On a more serious note, character distinction was pretty clear.  There was sufficient distinction between the lead male and female characters.  There was good distinction between older and younger characters.  When Dudgeon slipped into his American accent for Jack's character, it was well done.  There were no awkward stumbles or pauses in the narration.  (5/5)Production: Sound quality was good. The audio was clear and sound levels were consistent. Pauses between chapters was sufficient.  There was no disturbing background noise.  However, quite frequently the audio and text fell out of sync.  (3.5/5)Overall Experience:  Overall, this story translated to audio quite well.  (4/5)

Each "book" in this series of 27 short story mysteries has three separate stories. - 9 books in all They need to be read in order as the characters are continuously built upon. For example, Sarah's children grow up.On a regular basis the ex-NYC detective and local graphic designer are called upon to sort events that don't seem right. There are no heinous and brutal crimes, no graphic mayhem or sex. Cursing is almost unheard and real justice usually prevails., The "detectives" are likeable and don't have super powers. These are just nice short mysteries for time at the beach or cozied up to the fire on a wintry day. They are not complex just enjoyable.

There's "cozy" as in Miss Marple and there's cozy as in Ruth Rendell's detective series.This series is a bit too superficial for me. Not enough setting/mood/atmosphere (although the village and people have a lot of potential), not enough character development. It has the feeling of being written using software. Sorry, but as a reader of hundreds of mysteries, this series doesn't satisfy.

Overall a 5 star series of books. The writing is tight, without repetition, the characters are interesting & I like them & the situations are unique & not all murders. I appreciate the fact that they don't kill off everyone in the village one by one, the cops aren't always being represented as stupid idiots, the folks solving the mysteries are everyday folks, one with a little experience & our investigators aren't suspected of every crime. It's a refreshing take.

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Download Ebook The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success

Download Ebook The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success

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The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success

Download Ebook The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success

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Audible Audiobook

Listening Length: 54 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Sean Lysaght

Audible.com Release Date: November 16, 2015

Language: English, English

ASIN: B017WTL5LY

Amazon Best Sellers Rank:

Being an alpha male is more than wearing nice clothes or having a lot of money. For me, becoming an alpha male is more of becoming the best version of yourself by being successful in whatever that you do. It is by believing in yourself that you can do anything as long as you put your mind to it. This book is a good guide on how to do all that and how to be on top of your game. I really enjoyed reading it, it is very inspiring.

I really liked the principles provided in this book. I think too many men who try to be an alpha male think that being agressive all of the time is the way to become a societal top dog but I believe that to be the furthest thing from the truth. It seems that agression is deeply rooted in fear of inadequacies. I think the true way to be alpha is to be a well rounded individual which is what the book seems to recommend.

The book is much thinner than I expected. The print is large and the pages have a lot of blank space. I just feel like there could be so much more to it. The subject is interesting and the author has some valuable insight into what it means to be an "Alpha Male" but he doesn't go far enough. I can tell that he wants to be concise and doesn't seem to believe that over-intellectualizing is worthy of the purpose of the book, which I suppose is to tell you in a nutshell that you should really stop thinking so much and be a man of action. I like some of the 40 rules but some seem to be repeated and others are just common sense. I get much more inspiration from reading someone like Jean-Paul Sartre, whose existentialism was basically the same idea as this book but in more sophisticated terms. It's a worthy effort and I hope it benefits those who read it, but I regret spending $15 on it. The author would probably say that my regret is a sign of my weakness but I think that it is a result of my social conditioning. Breaking free of that social conditioning is a key ingredient in his formula, so I am following the formula by analyzing and criticizing my criticism of the book.

This book is very poorly written, containing many grammatical errors that could be improved by a simple word processing grammar check. It reads like a rambling high school term paper done with little to no research. Some of the advice is pertinent, though somewhat obvious and was likely just plagiarized from some dating websites. Most of this information can be found for free by simply googling or searching on YouTube, "how to be an alpha male."

Becoming the man you in-vision can be a hard task. It takes years of practice and circumstantial learning to understand how to manifest your confidence, aggressiveness, and self-worth. Autheor Sean Lysaght will save you time and embarrassment by giving you inside tips to minimizing your growing pains. It worked for me and can work for you. 5 Stars.

This book was super helpful to grasp the concept of becoming an Alpha Male. The author really sums up all the different points and gives you the cold hard truth. Each of the 40 laws are broken down and explained with an example that relates the concept back to a more real world environment. Check it out! 5 stars all day!

I love this book. It has great tips and content on how to become an Alpha Male. You want to be successful and be on top of the food chain, this book will give great insight on this topic. I love how the author provides easy to understand information. I recommend giving this book a shot and trying out the tips the author provides.

A useful guide to becoming a successful male. This book is well-written and offers fascinating perspectives of the male psyche. A great motivational book. Recommended for those who want to gain more control over their lives, who want more attention, respect, and success.

The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success PDF
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The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success iBooks
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The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success Mobipocket
The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success Kindle

The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success PDF

The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success PDF

The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success PDF

The 40 Laws of the Alpha Male: How to Dominate Life, Attract Women, and Achieve Massive Success PDF

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